Strategic Digital Transformation: A Results-Driven Approach (Business and Digital Transformation)

Emerging technologies are having a profound impact upon individuals and organisations.The “always on” attitude that digital technologies encourage brings an equal mix of benefits and challenges.The ready availability of digital technology has transformed the way we live, learn, play and interact - but how a business can turn the tools into an economic and organisational advantage is not always clear. This new edition of Strategic Digital Transformation enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies.It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level.These solutions are significantly shaped by the need for organisational digital maturity, high levels of digital and cultural interoperability and the purposeful application of AI.With four key areas of focus, the material moves through unde