Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective

With the rise of a knowledge-based economy a change in the approach to the role of employees has come.This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent.Employer branding has thus grown in significance. Initially rooted in human resources management, employer branding now incorporates interdisciplinary approaches combining brand, image, reputation and its impact on competitive advantage and strategic goals.Employers are increasingly viewing employer branding as crucial for attracting talent. Marked by a talent shortage, the IT industry is emblematic of employer branding’s importance as it faces unique challenges, which include the lengthy and costly process of training IT professionals and the globalised labour market driven by remote work.The COVID-19 pandemic further reshaped labour market dynamics, intensifying the need for effective employer branding. Strategic Emplo