Strategic Management and Business Modeling: Creative Industry Business Models in Theory and Practice (Routledge Research in Strategic Management)

This book provides a fresh perspective on business strategy and business modeling, tailored to the dynamic creative and cultural industries.It bridges classical strategic thinking with contemporary dynamic approaches, introducing an innovative integrated framework that connects business strategy formulation with business modeling design.Featuring case studies from the film, music, gaming, and museum sectors across Europe and the U.S., it offers actionable insights based on interviews with industry leaders.Key features include a comprehensive review of business strategy evolution, a detailed examination of business model innovation, and the introduction of the “Human-Centered AI Business Model” in light of AI’s growing influence.The book’s integrated framework combines academic rigor with practical relevance, equipping readers with strategic tools to navigate complexity and gain competitive advantage.Ideal for researchers, academicians, and advanced students in strategic management, ent