Strategic Marketing Planning : A Step-by-Step Approach
Strategic Marketing Planning : A Step-by-Step Approach
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Strategic Marketing Planning: A Step-by-Step Approach
Overall Rating: 2.4 / 5 (average from multiple review sources, as of 25 Mar 2026)
Based on a total of 46,726 customer reviews from independent review platforms.
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Based on a total of 46,726 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Strategic Marketing Planning
Overall Rating: 4.4 / 5 (average from multiple review sources, as of 24 Mar 2026)
Based on a total of 5,299 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Based on a total of 5,299 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Strategic Marketing Planning : A Step-by-Step Approach - Details
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This book provides a uniquely practical approach to strategic marketing planning.Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication.Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples.A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model.Strategic Marketing Planning equips the reader with the necessary tools and
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