Strategic Planning in Healthcare: An Introduction for Health Professionals

A "Soup to Nuts" Approach for Understanding and Applying Strategic Planning in the Healthcare Sector!This practical text introduces future health professionals to strategic planning across diverse settings, from large hospital systems to small clinics.Grounded in solid theory, it equips students with tools to assess environments, set strategic goals, and create actionable plans.Updated content aligns marketing, budgeting, and strategic goals to show their interconnected roles.Real-world examples and interactive resources ensure students develop confident, effective planning skills.Know, use, and test your understanding of course content with CourseConnect-an interactive learning platform included with your print purchase. What's New:New chapter: This edition includes new content on Systems ThinkingExpanded Coverage of Situational Analysis: Now split into External and Internal chapters to provide more detail and examplesNew Strategic Plans: Two completely new sample strategic plans repl