Strategic Product Management: A Complete Perspective of Strategizing, Developing and Managing Products (Springer Texts in Business and Economics)

This book presents a comprehensive and strategic perspective on product management in today’s dynamic and innovation-driven business environment.It examines how organizations design, develop, position, and manage products to create sustainable competitive advantage.Moving beyond traditional product management concepts, the book integrates strategic thinking, market analysis, innovation frameworks, and data-driven decision-making to help readers understand how successful products are conceived, developed, marketed and managed across their lifecycle. The book begins with the foundations of product management, explaining the nature of products and product line strategies.It then explores the strategic architecture of value creation, value communication, and value delivery, providing a holistic framework for aligning products with market needs and organizational goals.Subsequent chapters discuss competitive product strategy including segmentation, positioning and product branding.The book