Superheroes, Communication, and Culture: Popular Culture Perspectives on the Marvel Cinematic Universe (Communication Perspectives in Popular Culture)

Contributors explore the intertextuality of the Marvel Cinematic Universe, illuminating its ability to both interpret and influence audiences and culture. The sustained popularity of the Marvel Cinematic Universe (MCU) and its continued ability to spark fan and cultural responses with each phase of the franchise - achieving both commercial and critical acclaim in its quest to transform a once-niche genre into a pop culture powerhouse - demonstrate the vast potential it holds to convey, channel, and challenge existing discourses of culture, society, politics, entertainment, and education at their various intersection/s.While the franchise relies heavily on genre-based tropes of good versus evil, the intricate intertextuality of the extended universe offers a diversity in character, story, and setting that renders it a particularly deep well for crafting and communicating culture. An interdisciplinary roster of contributors has selected a wide range of MCU texts, from series like She-Hul