Sustainable Brand Leadership: How to Build a Lasting Legacy

Sustainable Brand Leadership reveals, in simple steps, how to cultivate a leadership mentality to nurture future-fit brand management systems.These systems nurture balance, build resilience and evolve organizational cultures to sustainably achieve business outcomes.Distilling hundreds of case studies and decades of consultancy and agency expertise into an enjoyable journey and story-based guide, this book is packed with engaging and compelling tips, best practices and disruptive techniques for managing businesses, brands and ultimately your own leadership career. The book addresses head-on the worrying disconnect at a leadership and management level between organizations and their wider trading environment, including the community and natural world: the dangers of subsidized capitalism without effective boundaries; extreme liberalism; chaotic change management; rampant consumerism; chronic short-termism and the limitations of trickle-down and command and control management.Written in a