Sustainable Customer Experience Design: Co-creating Experiences in Events, Tourism and Hospitality

Fully revised and updated, the second edition of this popular text focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries.It also explores current and future developments in these industries and wider society, with an emphasis on the potential contribution of events, tourism and hospitality to sustainable development.The book offers an innovative approach to successfully co-create experiences for (potential) customers based on combining insights and methods from the world of design and the social sciences.Moreover, it demonstrates how the experience economy and sustainable development both reinforce one another and create challenges that organisations and professionals can address through this approach.This second edition has been updated to include: An increased focus on sustainability, including social aspects of sustainable development. Greater emphasis on the importance of evaluation and iteration in designing and