Sustainable Marketing Strategies: Principles and Practices for Responsible and Ethical Marketing

Explore how sustainability can be embedded into contemporary brand and marketing strategy. Sustainable Marketing Strategies by Gillian Wilson, provides postgraduate, MBA and upper-level undergraduate students with a clear and applied framework for understanding, critiquing and implementing sustainability within marketing practice.Designed for courses in ethical, responsible and sustainability marketing, this textbook includes:- A clear framework for analysing and developing sustainable marketing strategies- Real-world examples from Tony's Chocolonely, Levi's and Unilever, to illustrate environmental and social marketing in practice- Learning objectives, discussion questions and applied exercises to support assessment- A glossary to support accessibility for international and multidisciplinary cohorts- Online resources including lecturer slides and an instructor's manualUsing an accessible and structured framework, the book supports students in developing the skills to evaluate existing