Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

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Pages: 288, Edition: 1, Hardcover, Jossey-Bass
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