The 10 Principles of Effective Social Media Marketing : Strategies to Guarantee Impact

Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly.However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing. This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends.Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact. Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and