The Brand Gpa: Making the Grade with Your Customers

If your customers could give you a grade, do you know what it would be?Odds are, it would be different - potentially very different - than how you would grade the brand yourself. Internal teams spend a lot of time hustling to develop KPIs each quarter.But those processes are rarely connected to one another, and nobody's grading on the same rubric.Worse, teams score themselves - which is like grading your own exam.Meanwhile, your customers evaluate you on a completely different set of criteria. That's where The Brand GPA comes in. It's a new way to measure the health of your brand through the lens of the customer experience - while also redefining what brand should mean. Because here's the uncomfortable truth: brand has a brand perception problem. Too often, the term gets unfairly reduced to mean only TV advertising or a logo refresh.But the most successful brands understand that brand is everything - from the product and experience they deliver to the way they communicate to the values