The Discursive Power of Memes in Digital Culture : Ideology, Semiotics, and Intertextuality

The Discursive Power of Memes in Digital Culture – Ideology, Semiotics and Intertextuality

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The Discursive Power of Memes in Digital Culture : Ideology, Semiotics, and Intertextuality

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The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)

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The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)

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The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)

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The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)

Overall Rating: 4.8 / 5 (average from multiple review sources, as of 28 May 2026)
Based on a total of 252 customer reviews from independent review platforms.

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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

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The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)

Overall Rating: 4.8 / 5 (average from multiple review sources, as of 28 May 2026)
Based on a total of 252 customer reviews from independent review platforms.

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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

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The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)

Overall Rating: 4.8 / 5 (average from multiple review sources, as of 28 May 2026)
Based on a total of 252 customer reviews from independent review platforms.

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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

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The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)

Overall Rating: 4.8 / 5 (average from multiple review sources, as of 28 May 2026)
Based on a total of 252 customer reviews from independent review platforms.

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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

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The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)

Overall Rating: 4.8 / 5 (average from multiple review sources, as of 28 May 2026)
Based on a total of 252 customer reviews from independent review platforms.

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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

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The Discursive Power of Memes in Digital Culture : Ideology, Semiotics, and Intertextuality

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Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture.This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes.Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience.Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.
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