The Effect of e-WOM on Purchase Intention: The Effect of e-WOM Celebrities and e-WOM Social Ties on Purchase Intention: The Mediating Effect of Emotional Factors

The Effect of e-WOM on Purchase Intention: The Effect of e-WOM Celebrities and e-WOM Social Ties on Purchase Intention: The Mediating Effect of Emotional Factors

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The Effect of e-WOM on Purchase Intention: The Effect of e-WOM Celebrities and e-WOM Social Ties on Purchase Intention: The Mediating Effect of Emotional Factors

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The Effect of e-WOM on Purchase Intention: The Effect of e-WOM Celebrities and e-WOM Social Ties on Purchase Intention: The Mediating Effect of Emotional Factors

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The Effect of e-WOM on Purchase Intention: The Effect of e-WOM Celebrities and e-WOM Social Ties on Purchase Intention: The Mediating Effect of Emotional Factors

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Pages: 112, Paperback, LAP Lambert Academic Publishing
£58.00
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