The Fashion Product Development Process: From Concept to Consumer (Mastering Fashion Management)

This book offers an in-depth exploration of the fashion product development process, combining academic insight with practical application to address creativity, technology, sustainability, and inclusivity in today’s rapidly evolving retail landscape. Readers will gain valuable insights from industry experts and academics in fashion retail, buying, and merchandising.The book includes dedicated chapters on sustainability, diversity, and inclusion throughout the product development process and supply chain.Case studies and real-world examples highlight lessons learned from successes and challenges, while chapter summaries, key takeaways, and spotlights on related job roles help consolidate learning and prepare readers for careers in the fashion industry. This text is designed for undergraduate and postgraduate students of fashion business and management, as well as educators and industry professionals seeking to adapt, innovate, and lead responsibly in the dynamic fashion marketplace. On