The First step is ugly: Why starting badly is the only way to win
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Overall Rating: 2.3 / 5 (average from multiple review sources, as of 23 Jun 2026)
Based on a total of 48,964 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 48,964 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
The First step is ugly: Why starting badly is the only way to win
£9.18
Delivery from £2.99
The First step is ugly: Why starting badly is the only way to win
Overall Rating: 2.3 / 5 (average from multiple review sources, as of 23 Jun 2026)
Based on a total of 48,964 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 48,964 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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£9.18
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The First step is ugly: Why starting badly is the only way to win
Overall Rating: 1.4 / 5 (average from multiple review sources, as of 12 Jun 2026)
Based on a total of 63 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 63 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Usually dispatched within 4 to 5 days
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£18.76
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Pages: 282, Paperback, Independently published
£9.18
In stock. Express Delivery available with Amazon Prime.
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The First step is ugly: Why starting badly is the only way to win - Details
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The First step is ugly: Why starting badly is the only way to win - Price Information
- Cheapest price: £9.18
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