The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

Overall Rating: 2.5 / 5 (average from multiple review sources, as of 8 Feb 2026)
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The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

Overall Rating: 2.4 / 5 (average from multiple review sources, as of 12 Feb 2026)
Based on a total of 45,568 customer reviews from independent review platforms.

Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

All brand names and logos are the property of their respective owners.

Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

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Pages: 201, Paperback, CreateSpace Independent Publishing Platform
£7.99
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