The Four Competitive Business Drivers: Theory + Model + Strategy + Tactics

Sometimes management books achieve a clear-cut distinction between strategy and tactics. Seldom they include the business model as a third competitiveness driver. And never so far, has the theory of business been considered as a fourth required performance vector, different from all other three. However, organizational optimization requires all four: the why, where, what and how. The theory of business (Drucker) is the why the company makes sense.The reality assumptions the organization is grounded upon.What it is paid for. The business model (Porter) is the what: the basic pillars of a firm's organization.How it transforms client satisfaction into value for itself. Strategy (Joffre) is the where: the choice of 1) geographical areas; 2) industries; and 3) (within them of) segments. And tactics is the how, respecting to the nine functional areas from marketing (Kotler) to human resources; to how to advertise; how to motivate; etc. Four inferences follow:All four drivers are necessary co