The Future of Storytelling : How Immersive Experiences Are Transforming Our World

These days we don't want to just watch our media, we want to be a part of it.Immersive events-such as the Stranger Things Experience and the long-running theatre production Sleep No More--are growing at such a staggering rate that their revenue will soon outpace film and television combined.But what makes them work? And why? What does it say about us as a culture? And who is behind this revolution in entertainment?In this eye-opening book, Charles Melcher, founder and CEO of Future of StoryTelling (FoST), has curated a selection of the world's very best immersive experiences, and sits down with their creators to learn what makes them so successful and culturally resonant: Disney Imagineering Studio Lead Scott Trowbridge will lift the curtain on his work on the Star Wars: Galaxy's Edge land at Disney Word and Disneyland and discuss what it takes to design immersive experiences that will be visited by tens of millions of fans; John Hanke, CEO of Niantic-creators of Pokémon GO-will share