The Handbook of Organizational Rhetoric and Communication (Handbooks in Communication and Media)

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations.This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric-as well as its use in organizational communication, public relations, marketing, management and organization theory.It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory.The book then goes on to a