The influence of cultural marketing on brand positioning: A study on the strategic use of culture in the communications market

The influence of cultural marketing on brand positioning: A study on the strategic use of culture in the communications market

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The influence of cultural marketing on brand positioning: A study on the strategic use of culture in the communications market

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The influence of cultural marketing on brand positioning: A study on the strategic use of culture in the communications market

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Pages: 76, Paperback, Our Knowledge Publishing
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