The Key to Talent: Attract, Develop and Retain Exceptional Talent

Build a talent strategy that fuels growth, performance and long-term organizational value. The Key to Talent is a practical guide for senior HR leaders and business executives responsible for attracting, hiring and retaining the people who fuel long-term organizational performance.Written by Matthew Jeffery, this book shows why talent must be treated as a core driver of business growth rather than a cost centre and also explains how people strategy must evolve as AI, data and technology reshape the talent lifecycle. Blending strategic insight with real-world application, the book explores how to build credible, data-driven talent strategies that reflect changing employee expectations, strengthen employer brand and deliver measurable ROI.Drawing on real-world examples from organizations including EY, SAP, Autodesk and Electronic Arts (EA), it demonstrates how to apply principles from consumer marketing to talent attraction, while maintaining a human-centred, inclusive approach. You'll l