The Next China is Still China: An Insider’s Playbook for Winning in the New Era

Both a revelatory, insight-filled playbook for doing business in China and a probing look at why the country, despite the challenges it faces, still possesses unrivaled prospects for growth and entrepreneurial opportunity-by two leaders who, over the course of decades, have taken turns helming McKinsey's China-based management consulting. In just forty years, China has transformed from a closed economy into a global powerhouse.Riding the tailwinds of its massive labor supply, aggressive infrastructure investment, and ingrained work ethic, the nation became a haven of opportunity.However, more recently, shifting demographics, less torrid growth, and an increasingly complex geopolitical environment have caused some to wonder: Where lies the next China?The authors of this book have a bold and unequivocal answer: the next China is still China.There is no substitute for the Chinese market. China accounts for a staggering 30% of global manufacturing and 18% of global GDP, surpassing the Euro