The Persuasive Negotiator: Tools and Techniques for Effective Negotiating

Negotiation permeates every aspect of our lives, from our home to our work.Whether you consider yourself a novice or expert, there is always room to improve your negotiation performance.With easily replicable tools throughout, this book offers everything you need to know for an MBA in negotiation, but without the expense and time-consuming study.It will help you improve both your confidence and ability, and equip you with all the skills and tools needed for successful negotiation. Negotiation is more than buying and selling, more than winning and more than streetwise manipulation; it’s creating a successful deal that will lead to a fruitful relationship with the other party.In this book, the author demonstrates how we can all become more effective negotiators in business, and our everyday lives, by combining theory with real-life examples and offering practical tips.At the end of each chapter, your knowledge will be tested and the learning reaffirmed to enable you to walk into any nego