The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness

The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness

The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness

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The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness

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Pages: 313, Edition: 2001, Hardcover, Springer
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