The Sell: The secrets of selling anything to anyone

'With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People.If you're looking for how to achieve success in the 21st century, the answer is in your hands' Tom Doctoroff, CEO, J.Walter Thompson, and author of Twitter is Not a StrategyJust over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps.Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York. Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful.Featuring everything from the importance of intangible factors li