The Storyteller Secret From Ted Speakers To Business Legends Why Some Ideas Catch On And Others Dont

How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium; twice? How did a human rights attorney earn TED's longest standing ovation; and how did a Facebook executive launch a movement to encourage millions of women to 'lean in'? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends; Why Some Ideas Catch on and Others Don't; keynote speaker; bestselling author; and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire; motivate; educate; build brands; launch movements; and change lives. The New York Times has called a well-told story 'a strategic tool with irresistible power' - the proof lies in the success stories of 50 icons; leaders; a...