The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point by Malcolm Gladwell How Little Things Can Make a Big Difference A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book; Malcolm Gladwell explains and analyses the 'tipping point'; that magic moment when ideas; trends and social behaviour cross a threshold; tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world; Gladwell explains the fascinating social dynamics that cause rapid change. 'Hip and hopeful; THE TIPPING POINT is like the idea it describes: concise; elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos