Theory and Practice in Hospitality and Tourism Research: An ASEAN Context (Bridging Tourism Theory and Practice, 15)

Theory and Practice in Hospitality and Tourism Research: An ASEAN Context bridges theory and practice through empirical and conceptual studies, presenting a curated collection of empirical and conceptual studies, that examine diverse facets of hospitality and tourism development across ASEAN destinations.The Association of Southeast Asian Nations (ASEAN) stands as a pivotal intergovernmental organisation, fostering economic, political, social, and cultural collaboration among its ten member states.Within this dynamic regional context, hospitality and tourism research demands a nuanced approach that bridges robust theoretical frameworks with practical, actionable insights.This volume addresses the critical need for such integration by presenting a curated collection of empirical and conceptual studies that examine diverse facets of hospitality and tourism development, management, marketing, education, and sustainability across ASEAN destinations. As part of a dedicated series advancing