Transnational Streaming Television: Reshaping Global Flows and Power

Examining the impact of streaming on the global production and flow of television and film, this book provides an innovative theoretical framework to conceptualize how asymmetric dynamics of power play out in the era of global streaming. This book analyses Netflix and Amazon Prime Video, two tech-based digital native streamers, and compares them to Disney+ and HBO Max (Warner Bros.Discovery), two legacy Hollywood studios with cable TV, and broadcasting operations, now pursuing global streaming.The book compares their different models of operation and specifically explores how these four streamers, particularly Netflix, are co-producing and commissioning television programs and films in an increasing number of countries.It also examines how this trend is creating new opportunities for independent producers and soft power for the producing nations.This book further considers the direct algorithmic targeting of individuals by their genre preferences across boundaries of culture, language,