Trust and Marketing Communication in the Food Industry: Traditional, Modern, and AI-driven Approaches (Routledge Studies in Trust Research)

This book explores trust-based marketing communication within the food marketing industry.It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication.By examining these pillars, the book explores the informational role and legal aspects of food marketing, offering a detailed and structured approach to understanding and enhancing consumer trust.Readers will benefit from a deep dive into the current state of food marketing communication, enriched by a solid theoretical background and empirical case studies.The book highlights the significance of trust-based communication by proposing a conceptual model that integrates traditional, modern, and AI-driven strategies. Key benefits include the following:A clear conceptual model of trust-based marketing communicationInsights into the current knowledge and practices in food marketing communicationDetailed exploration of traditional, modern, and AI-based marketing strate