Virtue - Full Shampoo - Shampoo

Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time A revitalising citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. Ideal for: - All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. - Safe for colour-treated and chemically treated hair. KEY CLAIMS - 84% of women said their hair felt thicker.* - 87% of women said their hair had more body.* - 86% of women said th