Visitor Attraction Management: Contemporary Approaches in the Global Tourism Industry

A practical introduction to designing and managing contemporary visitor attractions. Visitor Attraction Management by Carol Southall, Amanda Payne and Frances-Marie Hitchen is written for undergraduate students studying Tourism, Hospitality and Events Management who need a clear and applied understanding of how visitor attractions are created, operated and sustained.This textbook supports students by linking tourism management frameworks with the realities of a fast-changing global attractions sector. The book explores the full spectrum of visitor attractions, from theme parks and cultural museums to luxury eco-resorts and emerging digital experiences.It examines how memorable visitor experiences are designed and managed, how attractions operate day to day and how branding, promotion and innovation shape competitiveness.This textbook includes:- Clear explanations of different types of visitor attractions and experience design principles- Coverage of attraction operations, service quali