Visual Communication Insights and Strategies

Analyze, critique, and create visual content across communication careers Now in its Second Edition, Visual Communication Insights and Strategies equips advanced undergraduates with five theoretical lenses-visual rhetoric, semiotics, visual metaphor, visual narrative, and visual symbolic convergence-for analyzing and producing visual content.Written by Fulbright awardee Janis Teruggi Page, the book applies its Research Evaluate Create approach to professional fields including advertising, marketing, public relations, journalism, and social media.This updated edition includes more than 90 new visual images and expanded chapters on marketing, public relations, events, organizational communication, and a new chapter on social media and websites.Coverage of AI addresses both its strategic applications in brand marketing and data visualization and its role in faked imagery and misinformation. Readers will also find: Evocative chapter-opening imagery that prompts discussion on how visuals sh