Waken Peppermint Whitening Toothpaste 75ml

Gentle Whitening That Really Works - We’ve taken a gentle approach to whitening. Our formula contains natural plant enzymes to help carefully lift and prevent everyday surface stains, without hydrogen peroxide. The result? A visibly brighter smile that feels as good as it looks. Nature x Science - Who says you have to choose between science and nature? At Waken, we blend scientifically proven ingredients with gentle plant-based extracts, because your oral care deserves both effectiveness and care. Natural mint for refreshing, lasting freshness. Fluoride (1450 ppm) to protect enamel. Naturally derived surfactants for effective cleaning without unnecessary irritation. Only What's Necessary We keep things simple and thoughtful. Our toothpastes are made without titanium dioxide, a colourant often used to make toothpaste appear bright white. We don’t use it because we prefer to focus on purposeful ingredients. They are also free from SLS (sodium lauryl sulfate), a foaming agent commonly found in traditional toothpastes. So while it may foam less than you’re used to, it’s still designed to leave your mouth feeling clean and refreshed. VEGAN FRIENDLY- Waken mouthcare products are suitable for vegans, vegetarians and anyone else who sees the benefits of plant-based living. We do not test our products or ingredients on animals. Our toothpaste is also SLS-free and lightly foaming. THOUGHTFUL PACKAGING - Waken toothpaste tubes contain a minimum of 30% post consumer recycled plastic. We will be working to increase this over time. We use just one plastic throughout the packaging to ensure maximum recyclability. We've also chosen a low-profile flip-top cap.