What's Your Competitive Advantage? : 7 strategies to discover your next source of value

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; STRATEGY LEADERSHIP AND MANAGEMENT ENTREPRENEURSHIP “What’s Your Competitive Advantage” offers a way to work with the realities of a complex world and the changing needs of your business. We live in a complex world, no-one can predict the future and we can’t anticipate the ultimate impact of any actions we take.These realities make the task of successfully leading a business incredibly challenging.What’s Your Competitive Advantage? offers a way to work with the realities of a complex world and the changing needs of your business. Choose from the seven value plays to set the broad direction the firm should head in, and gain your competitive advantage.Each play has an associated set of capabilities which deliver customer value efficiently: SPECIALIZATION - choose to focus on a single product or product group and compete through superior product performance. ADAPTIVE - increa