Winning with Data and the Athlete Brand

Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value. In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands?For business leaders navigating the intersection of sports, marketing and technology, this essential guide reveals how the emotional connections athletes create - memories that last decades beyond their final performances - represents vastly untapped commercial potential.While icons like Beckham, Jordan and Serena Williams have mastered this transition, over 95% of the world's 400,000 professional athletes fail to capitalise on their brand value.At the heart of this transformation lies data - the critical element that will enable the next generation of athletes and their representatives to secure sustainable futures commensurate with their extraordinary dedication and sacrifice.The book offers