Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
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The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success
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Handbook of Product Placement in Mass Media – Marketing Strategies, Theory & Ethics
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The Adweek Copywriting Handbook: Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters: The Ultimate ... Copy from One of America's Top Copywriters
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Account-Based Marketing: The Definitive Handbook for B2B Marketers
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Membership Marketing from A to Z: A Practical Handbook for Professional and Trade Associations
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Research Handbook on Export Marketing (Research Handbooks in Business and Management series)
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Handbook of Service Marketing Research (Research Handbooks in Business and Management series)
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The Marketing Director's Handbook Volume 2 : Managing Digital Marketing
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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (Advances in Business Strategy and Competitive Advantage)
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Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands on a Budget (Revised & Updated)
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
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Marketing to Moviegoers: A Handbook of Strategies and Tactics: A Handbook of Strategies and Tactics, Third Edition
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Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion
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