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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10)
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10)
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The Handbook of Brand Management Scales
The Handbook of Brand Management Scales
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[(Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research)] [Edited by Professor Kelly L. Haws ] published on (February, 2011)
[(Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research)] [Edited by Professor Kelly L. Haws ] published on (February, 2011)
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The Handbook of Brand Management Scales
The Handbook of Brand Management Scales
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