Service dominant logic:

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The Service-dominant Logic of Marketing: Dialog, Debate, and Directions by Lusch, Robert F., Vargo, Stephen L. (2006) Paperback

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The Service-dominant Logic of Marketing: Dialog, Debate, and Directions by Lusch, Robert F., Vargo, Stephen L. (2006) Paperback

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Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing

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Pricehunter was able to locate products in 4 categories, ranging from £25.00 to £115.93.

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