The optimism bias:

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The Optimism Bias: Why we're wired to look on the bright side by Tali Sharot (2012-01-05)

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Blinding Optimism: The Pollyanna Principle and the Evolutionary Bias for Positive Memory

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The Optimism Bias: Why we're wired to look on the bright side by Tali Sharot (2012-01-05)

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The Optimism Bias: Why we're wired to look on the bright side by Tali Sharot (2012-01-05)

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Pricehunter was able to locate products in 37 categories, ranging from £9.99 to £25.96.

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