Alfaparf Milano Il Salone Plex Rebuilder Color Kit 7.7 Cinnamon Blonde - permanent colouring cream

SALON QUALITY COLOR KIT: Permanent, professional hair dye made in Italy and provides salon-quality color with an extra caring and anti-breakage action. Thanks to the Plex Rebuilder technology, it protects and restructures hair during and after coloring for a visibly improved hair quality from the first application. PROFESSIONAL PERFORMANCE: Perfect white coverage. Intense and brighter color. Ultra-long-lasting color intensity and brilliance. The hair is protected and restructured during and after coloring, reducing broken hair. PLEX REBUILDER TECHNOLOGY: Preserves the hair fiber beauty, giving it a healthy appearance, with an action both inside and outside the hair. Inside the hair, it reconnects, restructures and strengthens the internal hair bonds. It also protects hair fiber during coloring and reduces broken hair. Outside the hair, it seals the cuticles, locking pigments inside the hair for an ultra-long-lasting intense color result. COMPLETE PROFESSIONAL SYSTEM: The professional Plex Rebuilder technology acts at every stage of treatment, during and after coloring, creating a complete and highly performing system. STEP 1: The color cream repairs and protects the hair fiber and provides an intense and brighter color. STEP 2: The post color conditioner seals the cuticles, locking pigments inside the hair for longer lasting color results a and visibly improved hair quality. STEP 3: Three weeks after coloring, the maintaining mask deeply repairs the hair, creating new bonds between hair fibers. healthy-looking hair. THE BETTER CHOICE: The gentle hair color shades are a signature formula adhering to the Il Salone Milano policy of products that are free from parabens, paraffins and ethyl alcohol. The formulas combine the precious active ingredients of tradition with the Plex Rebuilder technology. The color cream is enriched with linseed oil and Meadowfoam seed oil, for seductive hair, glossy and soft to the touch. The two post treatments combine the properties of quinoa, which helps to preserve and protect the hair color, to those of keratin which strengthens and increases the hair elasticity.