BRAVIA 5 98" 4K XR Mini LED Smart Google TV - K98XR55BP

There’s big-screen TV and then there’s the Sony BRAVIA 5 K98XR55BP. With its truly cinematic screen, backed by extensive picture tech, TV simply doesn’t get more engulfing than this. Welcome to the cinema, at homeFeaturing a screen that’s the equal of many projector systems, the Sony BRAVIA 5 98” is a cinematic masterpiece. Making the most of its vast scale, Sony’s rich heritage in studio monitor design, brings further unique benefits to the picture quality. Mini LED technology, powered by Sony’s AI-enhanced XR Backlight Master Drive produces supremely rich and lifelike images. Audio is crisp and works seamlessly with Sony’s BRAVIA soundbar and speaker range. Factor in the fully equipped Google TV and game-changing play features and you’ve a TV that wants for nothing. Mini LED with XR Backlight Master Drive for bright and beautiful imagesUsing its extensive professional studio knowledge, the Sony BRAVIA 5 K98XR55BP delivers images exactly as the creators intended. Featuring a bank of M