Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adw ook)
Overall Rating: 1.4 / 5 (average from multiple review sources, as of 12 Jun 2026)
Based on a total of 63 customer reviews from independent review platforms.
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Based on a total of 63 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adw ook)
Overall Rating: 1.4 / 5 (average from multiple review sources, as of 12 Jun 2026)
Based on a total of 63 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 63 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Pages: 304, Edition: First Edition, Hardcover, John Wiley & Sons
£31.91
Usually dispatched within 6 to 7 days
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adw ook) - Details
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