Hospitality Management and Digital Transformation: Balancing Efficiency, Agility and Guest Experience in the Era of Disruption (Business and Digital Transformation)

The hospitality and leisure industry is continues to be reshaped by rapid and continuous digital change.Evolving guest expectations, new digital-first competitors, and emerging technologies are fundamentally transforming how organisations in the industry operate, compete, and deliver value. This fully updated second edition equips current and aspiring hospitality and tourism managers with the strategic insights and practical competencies required to succeed in this environment.It goes beyond explaining digital technologies to show managers what they must do differently - how they must think, decide, and lead in digitally transforming organisations. Bridging theory and practice, the book combines clear explanations of core digital concepts with realistic industry cases and practical guidance on the expanding roles and responsibilities of managers.Readers are placed in real-world situations where they must navigate uncertainty, competing priorities, and the challenges of digital transfor