![LG OLED AI B6 77-inch 4K Smart TV - OLED77B6ELC (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]](/assets/img/loading-be14ab5361bc0850d14becdf75721ec9.svg)
LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B6ELC, Brown
LG OLED AI B6 77-inch 4K Smart TV - OLED77B6ELC (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]
Overall Rating: 2.3 / 5 (average from multiple review sources, as of 23 Jul 2026)
Based on a total of 47,137 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 47,137 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
In stock. Express Delivery available with Amazon Prime.
Direct debit
Direct debit
Visa
Visa
Mastercard
Mastercard
£1,760.00
Free Delivery
LG OLED77B6ELC 77 Inch OLED AI B6 4K Ultra HD HDR Smart TV 2026
Overall Rating: 4.7 / 5 (average from multiple review sources, as of 12 Jul 2026)
Based on a total of 5,633 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 5,633 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
1-3 Days | Next Day Available
PayPal
PayPal
Visa
Visa
Mastercard
Mastercard
AmazonPay
AmazonPay
£1,760.00
Free Delivery
LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B6ELC, Brown
Overall Rating: 4.9 / 5 (average from multiple review sources, as of 22 Jul 2026)
Based on a total of 1,033,877 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 1,033,877 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
3 to 12 days
PayPal
PayPal
Visa
Visa
Mastercard
Mastercard
£1,760.00
Delivery from £10.00
LG OLED77B6ELC 77" OLED AI 4K Smart TV
Overall Rating: 4.1 / 5 (average from multiple review sources, as of 24 Jul 2026)
Based on a total of 9,573 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 9,573 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
3-5 days
£1,760.00
OLED AI77B6ELC
Overall Rating: 1.2 / 5 (average from multiple review sources, as of 12 Jul 2026)
Based on a total of 3,537 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 3,537 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
3-5 working days
PayPal
PayPal
Visa
Visa
Mastercard
Mastercard
£1,799.98
Free Delivery
Cheapest offer
Certified Perfect Black and Colour - in bright and dark rooms α8 AI processor - smart processing for optimised pictures and sound Smart webOS platform with advanced AI functionality plus intuitive AI Magic Remote Incredible Gaming experience Dolby Vision and Filmmaker mode for true-to-cinema pictures
£1,760.00
In stock. Express Delivery available with Amazon Prime.
amazon.co.uk
🤖 Ask ChatGPT
💡 Is it worth the price?
🔁 Better alternatives?
⭐ What do users say?
LG OLED AI B6 77-inch 4K Smart TV - OLED77B6ELC (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026] - Details
▶ Finding you the best price!
We have found 5 prices for LG OLED AI B6 77-inch 4K Smart TV - OLED77B6ELC (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]. Our price list is completely transparent with the cheapest listed first. Additional delivery costs may apply.
LG OLED AI B6 77-inch 4K Smart TV - OLED77B6ELC (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026] - Price Information
- Cheapest price: £1,760.00
- The cheapest price is offered by amazon.co.uk. You can order the product there.
- The price range for the product LG OLED AI B6 77-inch 4K Smart TV - OLED77B6ELC (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026] is €£1,760.00to €£1,799.98 with a total of 5 offers.
- Payment methods: The online shop amazon.co.uk supports: Direct debit, Visa, Mastercard
- Delivery: The shortest delivery time is In stock. Express Delivery available with Amazon Prime. working days offered by amazon.co.uk.
1 Variants from £899.00
![LG AI B6 55" 4K Ultra HD OLED Smart TV [2026] - OLED55B6ELC, Brown](https://cdn.pricehunter.co.uk/offer/en/lg-ai-b6-55-4k-ultra-hd-oled-smart-tv-2026-oled55b6elc-brown-200t1804ff5f30de3b11d91abb736539c7dc2996b652a1e.jpg)
LG AI B6 55" 4K Ultra HD OLED Smart TV [2026] - OLED55B6ELC, Brown
£899.00
ao.com (UK)
Delivery from £7.00
Similar products
LG 75" QNED AI QNED70 Mini LED 4K Smart TV 2026 75QNED70B6A
£899.00
ao.com (UK)
Delivery from £10.00
LG OLED TV AI 2026 | OLED48B6E | 48'' (121 cm)
£1,049.30
Amazon-marketplace.co.uk
Delivery from £13.99
![LG NANO 4K UHD AI NU80 65-inch 4K Smart TV - 65NU800B6LA (α7 AI Processor 4K Gen9, 60Hz, HDR10, FILMMAKER MODE™, Google Cast, Apple AirPlay 2) [Model year 2026]](https://cdn.pricehunter.co.uk/offer/en/65-lg-nu80-led-4k-hdr-smart-tv-2026-65nu800b6la-black-200t1807f69088e5fbd4357e66e593736a29f07efe9262d.jpg)
Don't forget your voucher code:
Report Illegal Concerns
You are about to report a violation based on the EU Digital Services Act (DSA).