Sony XR-42A90K 42" 4K BRAVIA XR MASTER Series OLED HDR Smart TV with Google TV
Sony 42" BRAVIA A90 OLED 4K ULTRA HD SMART GOOGLE TV
Overall Rating: 4.6 / 5 (average from multiple review sources, as of 14 Jan 2026)
Based on a total of 2,673 customer reviews from independent review platforms.
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Based on a total of 2,673 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Sony XR42A90KU 42inch 4K HDR OLED SMART TV Google TV Wi-Fi
Overall Rating: 4.7 / 5 (average from multiple review sources, as of 24 Jan 2026)
Based on a total of 5,869 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Based on a total of 5,869 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Sony XR42A90KU 42 A90K BRAVIA XR OLED 4K HDR Google TV
Overall Rating: 4.4 / 5 (average from multiple review sources, as of 26 Jan 2026)
Based on a total of 139,002 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 139,002 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Sony XR42A90KU A90K BRAVIA XR MASTER Series OLED 4K Ultra HD High Dynamic Range HDR Smart TV Google TV
Overall Rating: 4.7 / 5 (average from multiple review sources, as of 13 Jan 2026)
Based on a total of 5,368 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 5,368 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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BRAVIA XR42A90KU 42" 4k HDR OLED Smart TV
Overall Rating: 4.6 / 5 (average from multiple review sources, as of 13 Jan 2026)
Based on a total of 51,853 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 51,853 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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42" | Sony A90K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Overall Rating: 1.4 / 5 (average from multiple review sources, as of 26 Jan 2026)
Based on a total of 1,520 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 1,520 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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42" SONY BRAVIA XR-42A90KU Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant, Black
Overall Rating: 4.3 / 5 (average from multiple review sources, as of 25 Jan 2026)
Based on a total of 493,558 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 493,558 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Sony XR-42A90K 42" 4K BRAVIA XR MASTER Series OLED HDR Smart TV with Google TV
Overall Rating: 3.9 / 5 (average from multiple review sources, as of 25 Jan 2026)
Based on a total of 9,480 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 9,480 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
3-5 days
£1,299.00
Sony XR42A90KU TV 106.7 cm (42") 4K Ultra HD Smart TV Wi-Fi Black
Overall Rating: 3.2 / 5 (average from multiple review sources, as of 25 Jan 2026)
Based on a total of 42 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 42 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Product information
At a glance
- Superior 4K visuals with the latest AI-powered processor.
- Immersive Acoustic Surface Audio+ for dynamic sound experience.
- Smart TV features & seamless Google TV integration.
Note: This text was created with the help of AI.
Perfect for Tech-Savvy Entertainment Enthusiasts
Whether you're a die-hard gamer, a binge-watcher, or a home cinema lover, the Sony XR-42A90K TV is just the ticket. This high-tech TV is perfect for those who value impeccable picture quality, advanced features, and a sophisticated design that blends seamlessly into any modern home decor.
Top-Notch Advantages and Cutting-Edge Functions
With the Sony XR-42A90K, every viewing experience becomes a feast for the senses. Here's why:
- The TV boasts 4K resolution, offering four times the detail of Full HD. This ensures incredibly realistic visuals, with every detail sharply defined.
- It's powered by Cognitive Processor XR, Sony's most advanced TV processor to date. This revolutionary technology uses artificial intelligence to understand how humans perceive and process images, resulting in a viewing experience that's as close to reality as possible.
- As for the sound, the TV is equipped with Acoustic Surface Audio+ technology. This delivers multi-dimensional sound that follows the action on the screen, for an immersive audio-visual experience.
- Moreover, the XR-42A90K is also a smart TV, giving you access to popular streaming services and apps at the touch of a button.
Stylish and Compact Design
The Sony XR-42A90K also scores high on aesthetics. Its minimalist design and ultra-slim profile make it a sleek addition to any room. Plus, it's designed with a flexible stand that can be adjusted to accommodate a soundbar, ensuring a neat and clutter-free setup. The TV also features an anti-reflection screen, so you can enjoy clear visuals from any angle, regardless of the room's lighting conditions.
Unleash the Power of the Sony XR-42A90K
Last but not least, the Sony XR-42A90K offers intuitive operation and seamless connectivity. The TV comes with Google TV, allowing you to browse over 700,000 movies and TV episodes from across your streaming services, all organised in one place and ready to play. Plus, it's super easy to connect the TV to other devices, thanks to Bluetooth, HDMI, and USB ports. So why wait? Get the Sony XR-42A90K and take your home entertainment to new heights!
Note: This text was created with the help of AI.
Pros and cons
Pros
- 4K resolution for realistic visuals
- Cognitive Processor XR technology
- Acoustic Surface Audio+ technology
- Smart TV with streaming services
Cons
- Complex for non-tech savvy users
- Pricey, but worth the features
Note: This text was created with the help of AI.
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The SONY 42" BRAVIA A90 OLED 4K Ultra HD Smart Google TV features a premium OLED display with perfect blacks, Cognitive Processor XR™ for lifelike visuals, and a slim design. Enjoy stunning picture quality, immersive Acoustic Surface Audio+, 120Hz refresh rate, and all your favorite streaming apps with Google TV integration.
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