Sony XR-42A90K 42" 4K BRAVIA XR MASTER Series OLED HDR Smart TV with Google TV
Sony XR42A90KU 42inch 4K HDR OLED SMART TV Google TV Wi-Fi
Overall Rating: 4.6 / 5 (average from multiple review sources, as of Dec 10, 2025)
Based on a total of 6,055 customer reviews from independent review platforms.
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Based on a total of 6,055 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Notice:
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BRAVIA XR42A90KU 42" 4k HDR OLED Smart TV
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Sony XR42A90KU 42 A90K BRAVIA XR OLED 4K HDR Google TV
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Sony BRAVIA XR42A90KU 42 inch OLED 4K Ultra HD HDR Google TV Freeview, Black
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Sony XR42A90KU 42 A90K BRAVIA XR OLED 4K HDR Google TV
Overall Rating: 4.4 / 5 (average from multiple review sources, as of Dec 9, 2025)
Based on a total of 441,089 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 441,089 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Sony XR42A90KU A90K BRAVIA XR MASTER Series OLED 4K Ultra HD High Dynamic Range HDR Smart TV Google TV
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42" | Sony A90K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
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42" SONY BRAVIA XR-42A90KU Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant, Black
Overall Rating: 4.4 / 5 (average from multiple review sources, as of Dec 11, 2025)
Based on a total of 483,754 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 483,754 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Sony XR42A90KU TV 106.7 cm (42") 4K Ultra HD Smart TV Wi-Fi Black
Overall Rating: 3.2 / 5 (average from multiple review sources, as of Dec 11, 2025)
Based on a total of 42 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 42 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Product information
At a glance
- Superior 4K visuals with the latest AI-powered processor.
- Immersive Acoustic Surface Audio+ for dynamic sound experience.
- Smart TV features & seamless Google TV integration.
Note: This text was created with the help of AI.
Perfect for Tech-Savvy Entertainment Enthusiasts
Whether you're a die-hard gamer, a binge-watcher, or a home cinema lover, the Sony XR-42A90K TV is just the ticket. This high-tech TV is perfect for those who value impeccable picture quality, advanced features, and a sophisticated design that blends seamlessly into any modern home decor.
Top-Notch Advantages and Cutting-Edge Functions
With the Sony XR-42A90K, every viewing experience becomes a feast for the senses. Here's why:
- The TV boasts 4K resolution, offering four times the detail of Full HD. This ensures incredibly realistic visuals, with every detail sharply defined.
- It's powered by Cognitive Processor XR, Sony's most advanced TV processor to date. This revolutionary technology uses artificial intelligence to understand how humans perceive and process images, resulting in a viewing experience that's as close to reality as possible.
- As for the sound, the TV is equipped with Acoustic Surface Audio+ technology. This delivers multi-dimensional sound that follows the action on the screen, for an immersive audio-visual experience.
- Moreover, the XR-42A90K is also a smart TV, giving you access to popular streaming services and apps at the touch of a button.
Stylish and Compact Design
The Sony XR-42A90K also scores high on aesthetics. Its minimalist design and ultra-slim profile make it a sleek addition to any room. Plus, it's designed with a flexible stand that can be adjusted to accommodate a soundbar, ensuring a neat and clutter-free setup. The TV also features an anti-reflection screen, so you can enjoy clear visuals from any angle, regardless of the room's lighting conditions.
Unleash the Power of the Sony XR-42A90K
Last but not least, the Sony XR-42A90K offers intuitive operation and seamless connectivity. The TV comes with Google TV, allowing you to browse over 700,000 movies and TV episodes from across your streaming services, all organised in one place and ready to play. Plus, it's super easy to connect the TV to other devices, thanks to Bluetooth, HDMI, and USB ports. So why wait? Get the Sony XR-42A90K and take your home entertainment to new heights!
Note: This text was created with the help of AI.
Pros and cons
Pros
- 4K resolution for realistic visuals
- Cognitive Processor XR technology
- Acoustic Surface Audio+ technology
- Smart TV with streaming services
Cons
- Complex for non-tech savvy users
- Pricey, but worth the features
Note: This text was created with the help of AI.
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Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike e human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and co enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling ligh voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendatio Google, what should I watch?". Even get answers on screen, control smart home devices, and more. The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR™ makes an i vario
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