Sony XR-42A90K 42" 4K BRAVIA XR MASTER Series OLED HDR Smart TV with Google TV
Sony XR42A90KU 42 A90K BRAVIA XR OLED 4K HDR Google TV
Overall Rating: 4.3 / 5 (average from multiple review sources, as of 26 Apr 2026)
Based on a total of 48,909 customer reviews from independent review platforms.
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Based on a total of 48,909 customer reviews from independent review platforms.
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Sony XR42A90KU 42" 4K Ultra HD HDR Google TV
Overall Rating: 4.7 / 5 (average from multiple review sources, as of 28 Apr 2026)
Based on a total of 36 customer reviews from independent review platforms.
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Based on a total of 36 customer reviews from independent review platforms.
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BRAVIA XR42A90KU 42" 4k HDR OLED Smart TV
Overall Rating: 4.7 / 5 (average from multiple review sources, as of 28 Apr 2026)
Based on a total of 103,672 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Based on a total of 103,672 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Sony XR42A90KU A90K 42" 4K Ultra HD HDR OLED Smart Google TV, Black G
Overall Rating: 4.8 / 5 (average from multiple review sources, as of 17 Apr 2026)
Based on a total of 116,002 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 116,002 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Sony XR42A90KU 42 A90K BRAVIA XR OLED 4K HDR Google TV
Overall Rating: 4.3 / 5 (average from multiple review sources, as of 16 Apr 2026)
Based on a total of 162,923 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 162,923 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Sony BRAVIA XR42A90KU 42 inch OLED 4K Ultra HD HDR Google TV Freeview, Black
Overall Rating: 4.9 / 5 (average from multiple review sources, as of 17 Apr 2026)
Based on a total of 146,316 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 146,316 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
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Sony A90K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Overall Rating: 1.4 / 5 (average from multiple review sources, as of 26 Apr 2026)
Based on a total of 1,543 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 1,543 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Sony XR42A90KU A90K BRAVIA XR MASTER Series OLED 4K Ultra HD High Dynamic Range HDR Smart TV Google TV
Overall Rating: 4.8 / 5 (average from multiple review sources, as of 28 Apr 2026)
Based on a total of 17,269 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 17,269 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Sony XR42A90KU 42 4K Ultra HD HDR Smart OLED TV Acoustic Surface Audio
Overall Rating: 4.9 / 5 (average from multiple review sources, as of 16 Apr 2026)
Based on a total of 40,432 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 40,432 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Product information
At a glance
- Superior 4K visuals with the latest AI-powered processor.
- Immersive Acoustic Surface Audio+ for dynamic sound experience.
- Smart TV features & seamless Google TV integration.
Note: This text was created with the help of AI.
Perfect for Tech-Savvy Entertainment Enthusiasts
Whether you're a die-hard gamer, a binge-watcher, or a home cinema lover, the Sony XR-42A90K TV is just the ticket. This high-tech TV is perfect for those who value impeccable picture quality, advanced features, and a sophisticated design that blends seamlessly into any modern home decor.
Top-Notch Advantages and Cutting-Edge Functions
With the Sony XR-42A90K, every viewing experience becomes a feast for the senses. Here's why:
- The TV boasts 4K resolution, offering four times the detail of Full HD. This ensures incredibly realistic visuals, with every detail sharply defined.
- It's powered by Cognitive Processor XR, Sony's most advanced TV processor to date. This revolutionary technology uses artificial intelligence to understand how humans perceive and process images, resulting in a viewing experience that's as close to reality as possible.
- As for the sound, the TV is equipped with Acoustic Surface Audio+ technology. This delivers multi-dimensional sound that follows the action on the screen, for an immersive audio-visual experience.
- Moreover, the XR-42A90K is also a smart TV, giving you access to popular streaming services and apps at the touch of a button.
Stylish and Compact Design
The Sony XR-42A90K also scores high on aesthetics. Its minimalist design and ultra-slim profile make it a sleek addition to any room. Plus, it's designed with a flexible stand that can be adjusted to accommodate a soundbar, ensuring a neat and clutter-free setup. The TV also features an anti-reflection screen, so you can enjoy clear visuals from any angle, regardless of the room's lighting conditions.
Unleash the Power of the Sony XR-42A90K
Last but not least, the Sony XR-42A90K offers intuitive operation and seamless connectivity. The TV comes with Google TV, allowing you to browse over 700,000 movies and TV episodes from across your streaming services, all organised in one place and ready to play. Plus, it's super easy to connect the TV to other devices, thanks to Bluetooth, HDMI, and USB ports. So why wait? Get the Sony XR-42A90K and take your home entertainment to new heights!
Note: This text was created with the help of AI.
Pros and cons
Pros
- 4K resolution for realistic visuals
- Cognitive Processor XR technology
- Acoustic Surface Audio+ technology
- Smart TV with streaming services
Cons
- Complex for non-tech savvy users
- Pricey, but worth the features
Note: This text was created with the help of AI.
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Cognitive Processor XRSony’s revolutionary processor understands how humans see and hear optimising picture and sound in real time for a more natural immersive experience. XR OLED Contrast ProEnhanced colour and contrast deliver pure blacks dazzling highlights and lifelike depth for truly cinematic visuals. XR Triluminos ProAccess over a billion rich accurate colours reproduced with Sony’s widest-ever colour palette for stunning realism. XR 4K UpscalingEven HD and 2K content is intelligently enhanced closer to true 4K quality restoring lost detail and texture. Acoustic Surface Audio+The screen itself becomes the speaker with sound precisely matching on-screen action for immersive cinematic audio. Dolby Atmos® and; XR SurroundEnjoy room-filling 3D surround sound created directly from the TV speakers without extra equipment. Perfect for PlayStation®5HDMI 2.1 features like ALLM VRR and 4K/120fps deliver ultra-smooth responsive gameplay with minimal input lag. Google TVBrowse over 700000 m
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